Not Your Daughters Jeans
The quest for real life style
For new mothers who don't have access to the kind of money that buys you personal post-natal trainers, the picture is a lot to live up to. There is even a phrase bandied about in parenting forums to describe unflattering jeans which will fit the post-pregnancy figure but usually look downright frumpy - the 'mom jeans'. Not Your Daughters Jeans® quite simply capitalised on women's desires for fashionable and flattering jeans once they had become mothers. Brand founder Lisa Rudes-Sandel has stated in press releases and interviews that her goal was to create jeans that were both comfortable and looked dignified and sexy for real women. The high waist, for example, is in part to eliminate one of her stated all-time most loathed wardrobe malfunctions -underwear rising out of the top of the waistband if you actually bend in your jeans.
For new mothers who don't have access to the kind of money that buys you personal post-natal trainers, the picture is a lot to live up to. There is even a phrase bandied about in parenting forums to describe unflattering jeans which will fit the post-pregnancy figure but usually look downright frumpy - the 'mom jeans'. Not Your Daughters Jeans® quite simply capitalised on women's desires for fashionable and flattering jeans once they had become mothers. Brand founder Lisa Rudes-Sandel has stated in press releases and interviews that her goal was to create jeans that were both comfortable and looked dignified and sexy for real women. The high waist, for example, is in part to eliminate one of her stated all-time most loathed wardrobe malfunctions -underwear rising out of the top of the waistband if you actually bend in your jeans.
Not Your Daughters Jeans
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