Jeans Manufacturers In Turkey

Jeans Manufacturers In Turkey

However, for the great majority who cannot afford to buy branded jeans, there are a lot of non-brand jeans in several online stores that cost just a small fraction of the expensive branded jeans. In my opinion, it is more profitable to sell non-brand jeans especially at this time when people are reeling from the effects of the economic recession. The mass market which is the clientele for non-brand jeans constitute the bulk of the buying market and because of their number the retailer stands to earn so much more from selling non-brand jeans.

The history of made to measure jeans by Colin's started in 1983 when a Turkish businessman Nurettin Eroglu and his four brothers established a small garment manufacture called "Eroglu Holding". Originally the factory produced coats and down jackets, but in 1986 the first jeans were manufactured there. That year the trademark "Kulis" was introduced. The production grew and by 1992 the company manufactured 1500 pairs of jeans a day. The brand was that year renamed and called "Colin's Jeans". The first sewing factory occupying a space of 10.000 square kilometers was opened.

Colin's Jeans brand has chosen the right marketing strategy from the start. Unlike other Turkish manufacturers of denim, Colin's Jeans brand didn't try to copy jeans models produced by world established companies. Instead of this the brand made inexpensive clothes of good quality and advertised for its own trademark. This policy contributed to the success of the brand all over the world.

By the end of the 1990s Colin's Jeans already had 11 shops in Turkey and 6 shops abroad. The brand also introduced a new more expensive denim line called "Loft". In 1997 Central Office and trading center Marka&Marka in Istanbul were opened. According to the conception Marka&Marka Eroglu started production for the leading world manufacturers of custom tailored jeans: Levi's, Calvin Klein, Tommy Hilfiger, Lacoste, Next, Polo, GAP, Ralph Lauren, Lee Cooper, Matalan and Liz Clairbone. In 1998 a factory occupying a space of 35.000 square kilometers was opened, followed by the largest denim clothes manufacturing factory in Europe opened in 2003 and occupying a space of 45.000 square kilometers, capable of producing 17 million of clothes pieces a year. In 2005 Eroglu Company Group bought one of the biggest jeans brands in Europe "Big Star", fortifying its positions on the world markets.

Jeans Manufacturers In Turkey