Jeans New York City

Jeans New York City

After changing its name from Gap Star to G-Star due to its international success, the brand got a name for itself by focusing on using RAW denim which is the unwashed and untreated denim that most jeans start out as. This premiered in 1996 and has been the source of much of the brands success. When you see most pairs of G-Star jeans you'll notice that they are highly influenced by military clothing and many of the designs pay tribute to vintage military apparel from around the world. Examples include special mobile-phone pockets, zippered arm pockets on jackets and innovative pocket designs on most of their jeans.

Jeans New York City